HBA 2011

The conference program provides insight into innovations,trends and new product developments.

Jill Birkett
Brand Director, Beauty & Wellness

With an eye on business success, HBA Global provides a premier educational, scientific, technological and business-oriented conference program to give attendees the most diverse and pressing insight available on the latest developments and trends in beauty and personal care. Taking place June 28-30, 2011 at the Javits Center in New York, the HBA Global Expo & Conference offers five educational tracks that provide unprecedented learning experiences addressing issues that will deliver the most impact to your brands, business and professional development.

Green

Speakers will introduce various technical advancements and business strategies for developing greener and authentic personal care products. Sustainability and naturals from A to Z will be covered including launching a successful green product, naturally derived products and processes, industry trends and philanthropy initiatives. Hear from the green movement’s biggest players including Aveda, Burt’s Bees, Estée Lauder, Weleda, Environmental Packaging International, Global Institute Bioexploration and Kahina Giving Beauty.

Marketing

Inspired content in this track will bring attention and increase sales to your brands or new lines across diverse channels and demographics. This core track features top beauty brands and retailers dishing on the hottest trends, distribution channels, social media strategies and winning tools of the trade to drive sales. Hear from a who’s who in the industry including top executives from Maybelline, Laura Mercier, Hautelook, Living Proof, Duane Reade, Stila, QVC, Colgate-Palmolive, Organic Male, Bloomingdale’s, Redken/Pureology and Fusion Brands.

Technical

Creating innovative products quickly and ahead of the competition is what drives the beauty and personal care industry, and the technical track covers all aspects of a product’s lifecycle. Sessions include changing global regulations, active ingredients, new technologies and new research revolutionizing the beauty and personal care industry. Esteemed speakers come from Coty, Estée Lauder, J&J, Princeton University, Sadick Dermatology, Unilever and, for the first time, members of the Controlled Release Society.

International

With an industry that is becoming increasingly multicultural, multiethnic and multi-diversified, the international track is timelier than ever. Sessions will provide you with a roadmap on how to expand your business globally and how to sell in high growth countries. The track will kick off with a strategic overview of global cosmetic market and worldwide trends presented by Karen Grant of The NPD Group.

Skin Care

Another high growth product category — skin care — has its own track. With consumers of all ages and demographics wanting high performance products, this category is experiencing a surge in innovation and demand. The skin care track will feature leading experts going skin deep into new technological breakthroughs, novel ingredients, the latest in anti-aging, trends for the market and future developments. This new track opens with a powerful session on Total Body Skincare led by skin pioneer Dr. Howard Murad.

Conference ProgramRedesigned

The HBA Conference Program has also been redesigned to make a customized learning experience accessible to all. Attendees can pick an all-day-pass for Tuesday, Wednesday or Thursday giving them access to that day’s tracks and sessions or mix and match their days with a six-, four- or two-session pass. HBA also offers the popular value package, the Platinum Pass, which gives unrestricted access to the entire program.

The HBA Conference offers anunparalleled world of new ideas andopportunities, register online to receivepre-show discounts at www.hbaexpo.com and use code: PHAPE.